Asia-Pacific digital advertising market projected to exceed $2.8 trillion by 2031 –

DUBLIN–(BUSINESS WIRE)–The “Asia-Pacific Digital Advertising Market 2021-2031 by Platform (Mobile, Desktop, Digital TV and Others), Format (Digital Display, Paid Search, Social Media, Online Video, Other), Industry and Country: Growth Opportunities and Business Strategy’ was added Offer.

The Asia-Pacific digital advertising market is growing at a rate of 13.25% annually with a total addressable market capitalization of US$2,870.9 billion due to technological advancements, increasing digital advertising spending, growing internet users and the proliferation of mobile phones and digital media across the country. Dollars grow region.

In-depth qualitative analyzes include the identification and investigation of the following aspects:

  • market structure

  • growth accelerator

  • limitations and challenges

  • New product trends and market opportunities

  • Porter’s Powers of Five

The trend and prospect of Asia Pacific market is forecast in bullish, balanced and conservative viewpoint. The balanced (most likely) projection is used to quantify the Asia Pacific digital advertising market in each aspect of the classification from platform, ad format, industry and country perspectives.

Based on the platform, the Asia Pacific market is segmented into the following sub-markets, with annual revenue for 2018-2031 (historical and forecast) included in each section.

  • Cell Phone Ad

  • In APP

  • mobile web

  • desktop display

  • Digital TV and others

Based on ad format, the Asia Pacific market is segmented into the following submarkets, with annual revenue for 2018-2031 (historical and forecast) included in each section.

  • Digital Display Advertising

  • Programmatic Transactions

  • Non-programmatic Transactions

  • Paid search on the Internet

  • social media

  • online video

  • Other

Based on Industrial sector, Asia Pacific market is segmented into the following sub-markets with annual revenue for 2018-2031 (historical and forecast) included in each section.

  • media and entertainment

  • Consumer Goods & Retail

  • Banking, financial services and insurance

  • Telecom IT Sector

  • travel industry

  • healthcare sector

  • Manufacturing & Supply Chain

  • transportation and logistics

  • Energy, Electricity and Utilities

  • Other Industries

Geographically, the following national/local markets are fully explored:

  • Japan

  • China

  • South Korea

  • Australia

  • Indonesia

  • Rest of APAC (further subdivided into Malaysia, Singapore, India, Thailand, Vietnam, Taiwan and Philippines)

Detailed analysis and annual sales data for 2018-2031 are available for each major country. The breakdown of regional market by country and major national/local markets by platform, ad format and industry in the forecast years is also included.

The report also covers the current competitive scenario and forecast supply trend; and highlights key vendors, including market leaders and key emerging players.

In particular, potential risks associated with investments in the Asia-Pacific digital advertising market are quantitatively and qualitatively assessed by the publisher’s risk assessment system. According to the risk analysis and assessment, Critical Success Factors (CSFs) are generated as a guide to help investors and shareholders identify emerging opportunities, manage and mitigate risks, develop appropriate business models, and make smart strategies and decisions.

Selected key players:

  • Alibaba

  • Amazon

  • apple inc

  • Applovin Corporation

  • baidu

  • Facebook Inc.

  • Google Inc.

  • Microsoft Corporation

  • Nokia

  • sina

  • Tencent

  • Twitter

  • Verizon

  • Yahoo! inc

Main topics covered:

1 Introduction

2 Market overview and qualitative analysis

3 Asia Pacific Market Segmentation by Platform

4 Asia Pacific Market Segmentation by Ad Format

5 Asia-Pacific Market Segmentation by Industry

6 Asia Pacific Market 2018-2031 by Country

7 competitive landscape

8 Investing in the Asia Pacific Market: Risk Assessment and Management

For more information about this report, visit

#AsiaPacific #digital #advertising #market #projected #exceed #trillion Source

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