BVLGARI unveils “BVLGARI World”, a virtual world launched in collaboration with ZEPETO

Seoul, South Korea, August 30, 2022 /PRNewswire/ — Italian luxury brand BVLGARI launches an exclusive virtual world on ZEPETO, Asia largest Metaverse platform. run away from it August 31, 2022it will include a pop-up store “BVLGARI SUNSET IN JEJU” and provide online and offline experiences for visitors.

The pop-up store and a coffee shop, which are physically located in Parnas Hotel Jeju, will be created virtually in BVLGARI ZEPETO World, allowing visitors to experience and have fun without visiting the real place. BVLGARI ZEPETO World presents the BVLGARI Resort Collection 2022 inspired by the summer sky with golden and warm apricot tones in Eden, and visitors can enjoy desserts and drinks at “BVLGARI SUNSET IN JEJU”, an epitome of the brand identity.

The virtual world in particular has added some fun elements for its users. For example, when visitors complete a quest, they receive the BVLGARI Resort Collection and signature accessories, and dress up their avatars. Users can experience the brand by outfitting their avatars with iconic B.zero1, Divas’ Dream and Serpenti collection pieces.

Additionally, Blackpink Lisa, the brand’s global ambassador, will host a live virtual event at August 31st, which is already receiving a lot of attention. Your avatar will enjoy various interactive experiences with fans in the BVLGARI virtual world, including taking selfies.

ZEPETO, a Metaverse platform powered by Naver Z, has had more than 320 million users worldwide since its launch in Aug 2018. With 80% of users being teenagers, the platform is cementing its position as the favorite playground for global Gen Z in the metaverse age.


BVLGARI, founded in Rome in 1884, is a contemporary Italian luxury brand with 138 years of tradition. The brand’s modern and bold designs as well as exquisite craftsmanship have brought the brand worldwide fame and popularity. BVLGARI is known for its iconic, bold design and use of color combinations that make its creations distinctive and show everlasting beauty. BVLGARI is at the forefront of design innovation and its style is defined by voluptuous shapes, sinuous lines and inspiration from ancient Rome and Greek art and architecture. BVLGARI has an extensive portfolio of products and services, ranging from high quality jewelry and watches to accessories, perfumes and hotels. The brand sells in boutiques on high-end shopping streets and an exclusive network of shops and hotels around the world.

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