Many industries are expected to experience changes in the future resulting from the increased use of augmented reality. Among them will be Publishing as stories can be brought to life in an unprecedented way with the help of such technologies.
This combination of engaging prose and high-tech visuals could become a game changer for readers in the years to come, according to a new study by researchers at the University of Surrey. By using the Next Generation Paper (NGP) program, the researchers found that augmented reality could actually drive demand for printed books because it can better complement stories than e-books.
Background: what is augmented reality?
Augmented Reality (AR) is a step between our reality and virtual reality. It uses screens (like glasses or a phone) too extend our surroundings without the need for a real headset. This technology is already being used to enhance student learning virtual anatomy lesson. AR is also used in industries like property and retail to help customers try new products without leaving their homes. In the wake of the COVID-19 pandemic, AR is helping to connect people in safer ways. This, in turn, has many implications across multiple industries, including books and other publications.
Analysis: Test Augmented Reality
To see how successful AR could be, researchers at the University of Surrey unveiled the third generation (3G) version of the NGP project that gave readers the ability to compare the page of a printed book side-by-side using an AR reader. According to postgraduate researcher George Bairaktaris, “The original research was done to enrich travel experiences through the creation of augmented guidebooks. This improved 3G mode enables the use of augmented books for various areas, such as B. Education. In addition, the new model bothers the reader less by automatically recognizing the open page and triggering the multimedia content.”
With this new screen reader technology, books can be supplemented with many more features. “This technology exists to help the reader gain a deeper understanding of the subject being written and learn more through digital means without ruining the experience of reading a printed book,” explained Dr. Race Sporea, a senior lecturer at Advanced Technology Institute (ATI). . These new books, called A book (augmented books) can not only help more people Have fun the process of reading, but may even help some to overcome reading difficulties.
Outlook: A-Books and dyslexia
In a recent to blog, Adara Hagman discusses how augmented reality can help overcome dyslexia. Dyslexia is a very common learning disorder that causes difficulty in writing, reading, or even speaking. Around 10% of the population struggles with this problem, making it a common problem that both schools and parents are working to address.
Hagman cites several studies attempting to use AR to diagnose and treat dyslexia. In her blog, Hayman writes, “I think augmented reality is going to change the world, and I’ve recently learned that it can help us diagnose and treat dyslexia faster and more efficiently.”
With its many benefits, AR technology can not only help increase demand for printed books, but also help the publishing industry reach a whole new audience of readers.
Kenna Hughes-Castleberry is a Contributor to Debrief and Science Communicator at JILA (a partnership between the University of Colorado Boulder and NIST). Her writing beats include deep tech, metaverse and quantum technology. You can find more of her work on her website: https://kennacastleberry.com/
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