Global Subscription Video on Demand (SVOD) Services Market Report 2022: An $87.3 Billion Market in 2021

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DUBLIN, Aug. 31, 2022 (GLOBE NEWSWIRE) — Added the “Growth Opportunities for Global Subscription Video-on-Demand (SVOD) Services” report Offer.

This study covers the global market for SVOD services that are “over the top” (OTT), meaning providers distribute them directly to customers over a public internet connection.

The booming SVOD market offers immense growth potential. In 2021, the global SVOD market generated revenue of US$87.30 billion, a 24.5% increase from 2020.

Growth in 2021 was primarily driven by an increase in paid subscriptions (led by original content creation), acquisition of top-tier programming, and proliferation of available platforms. The COVID-19 pandemic has catalyzed the SVOD market since 2020.

Both the revenue and the paid licenses increased extraordinarily quickly, which led to more companies entering the market and numerous new offerings in this space. While SVOD companies covered in the study may offer ad-based video-on-demand (AVOD) or transactional video-on-demand (TVOD) services as part of their portfolio, pure AVOD or TVOD participants are excluded from the research.

Even though COVID-19 is no longer having the same impact as it initially was, the SVOD market has plenty of room for expansion.

This study provides 2020 vs. 2021 revenue market splits by region including North America; Europe, Middle East and Africa (EMEA); Asia Pacific (APAC); and Latin America. The study period is 2019-2028.

Three main factors will drive the market growth in terms of revenue and paid licenses:

  • Younger generations prefer VOD services to pay TV because they are cheaper and offer the flexibility to watch content anywhere, anytime.

  • In the coming years, more and more people will have access to ever faster internet connections and smart devices, which will boost the overall addressable market for SVOD services.

  • Penetration of SVOD services in regions like Latin America or Africa remains limited but will continue to evolve.

Main topics covered:

1. Strategic imperatives

  • Why is it getting harder and harder to grow?

  • The strategic imperative

  • The Impact of the Top 3 Strategic Imperatives on the Global Subscription Video-on-Demand (SVOD) Industry

  • Growth opportunities fuel the growth pipeline engine

2. Growth Opportunity Analysis

  • Scope of Analysis

  • SVOD market as part of the VOD ecosystem

  • SVOD as part of the OTT market

  • Important Competitors

  • growth metrics

  • growth accelerator

  • growth restrictions

  • forecast assumptions

  • Revenue and installed license forecast

  • Forecast for new net licenses

  • Percent sales by region

  • Revenue and installed license forecast analysis

  • Sales analysis by region

  • Analysis of price trends

  • competitive environment

  • Revenue Share

  • Share for installed paid licenses

  • Analysis of revenue sharing and installed paid licenses

3. Universe of Growth Opportunities

  • Opportunity for growth 1: Leverage interactive experiences

  • Growth Opportunity 2: Combine SVOD and AVOD to enable expansion with price-conscious customers

  • Growth Opportunity 3: Embed technological advances to prevent streaming piracy

  • Growth Opportunity 4: Bundling multiple SVOD services to avoid a zero-sum game in the streaming war

  • Growth Opportunity 5: Diversification of service offerings to create value for the customer

  • Growth Opportunity 6: Produce local content to drive demand

  • Growth Opportunity 7: Leverage open caching technology to improve streaming quality

  • Growth Opportunity 8: Leveraging loyalty programs to reduce subscriber churn

  • Growth Opportunity 9: Driving growth in the Smart TV and Streaming Stick markets

  • Growth Opportunity 10: Seek strategic partnerships with telcos

4. Appendix: Additional Information

For more information about this report, visit

CONTACT: CONTACT: Laura Wood, Senior Press Manager [email protected] For E.S.T Office Hours Call 1-917-300-0470 For U.S./CAN Toll Free Call 1-800-526-8630 For GMT Office Hours Call +353-1-416-8900

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