Netflix has found an executive to lead its plan for an ad-supported tier: Jeremi Gorman, Snap’s chief business officer and top ad executive.
Gorman told Snap colleagues Tuesday that she would join Netflix alongside Peter Naylor, Snap’s vice president of ad sales for the Americas, according to two people familiar with the matter. Russ Caditz-Peck, a spokesman for Snap, confirmed the departures.
Both Gorman and Naylor are leaving Snap amid an ad team reshuffle and layoffs hitting the social media company this week. Snap plans to cut about 20 percent of its workforce starting Wednesday, The edge reported earlier.
Netflix had its own round of layoffs this year, cutting hundreds of employees and scaling back the program after reporting its first loss of subscribers in a decade. Now the company is preparing to launch a cheaper tier that’s ad-supported and could cost anywhere from $7 to $9 per month, excluding extras like the ability to download videos.
Kumiko Hidaka, a Netflix spokeswoman, confirmed that Gorman will be the company’s president of global advertising, reporting to COO Greg Peters. Naylor will lead Netflix’s ad sales organization and report to Gorman. saying first reported on the new hires.
“Jeremi’s deep experience running advertising businesses and Peter’s experience leading advertising sales teams will be critical as we expand consumer membership options with a new ad-supported offering,” Peters said in a statement.
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