MTV Entertainment Studios and Paramount Media Networks won the Big Brand of the Year award at the 2023 Shorty Awards on Wednesday (May 24) in New York City. The award is given to the company that has the most overall wins in the competition, which aims to “honor the best people and organizations in social media and digital”.
The 2022 MTV Video Music Awards, which aired Aug. 28, won two awards at once: multi-platform presence and live broadcast of events. MTV EMA 2022, which aired November 13, won an Audience Award in Localization and Gold in the aforementioned Live Event Coverage category. Finally, The Daily Show – Put Police Chases in Car Commercials won in the Vertical Video category. All were produced by MTV Entertainment Studios and Paramount Media Networks.
The Shorty Awards recognize the most innovative work across digital and social media from organizations of all industries and sizes, as well as individual creators and creators from around the world. Entries will be judged on the merits of creativity, strategy and commitment by the Real Time Academy, a panel of industry experts and executives.
Winners and other honorees of the 15th Annual Shorty Awards were announced in 148 categories. “Billboard Music Awards + TikTok: From Sound to Song,” produced by Dick Clark Productions and TikTok, won Gold in the Microsites category. The 94th Oscars Red Carpet Portrait Studio: In Partnership with People Magazine & Entertainment Weekly, produced by the Academy of Motion Picture Arts and Sciences, won Gold in the Pictures category.
The full list of winners and awardees can be found here.
Additionally, a new fund for creatives has been announced in partnership with money management firm Wave. The Elevate Creatives Fund aims to provide a financial boost to creatives who want to build sustainable businesses; The initial $100,000 will be distributed to five recipients, who will also receive accounting and accounting coaching from Wave’s in-house experts. Applications are open until September 15th on the Shorty Awards website. The winners will be announced in November.
Eligible applicants include creators producing commercial, editorial and/or artistic digital content such as social media or blog posts, podcasts, videos and short films, as well as freelance creatives or independent consultants such as designers, copywriters and producers providing creative services. The applications will be judged by a jury of experts from the Real Time Academy based on the following criteria: originality and creativity of the current and more recent works; the quality, commitment and effectiveness of recent work; their entrepreneurial ambitions; and how they use their creative platforms and influence to make a positive impact.
“We live in one of the best moments in history for creatives, with the democratization of media and an increasingly decentralized creative workforce made possible by technology,” Junmian Sun, executive director of the Shorty Awards, said in a statement. “We are pleased to have Wave as a partner in our collective effort to nurture a stronger and more equitable creative workforce.”
