New Jersey

NJ a surprisingly popular state for Peeps, poll finds

Ah yes, marshmallow potions. Who doesn’t love a good look at Easter?

In fact, marshmallow peeps also crop up during other holidays, like Christmas. But Easter is when they really come out strong.

It should come as no surprise, then, that Marshmallow Chicks are seeing a surge in sales as the Easter season approaches. This surge intensifies particularly in the last two weeks leading up to Easter Sunday.

Aside from marshmallow chicks, jelly beans are another popular Easter favorite that is seeing an increase. And although both candies are found all year round, they are most associated with the Easter Bunny.

Cute little rabbit sleeping in the basket and easter eggs in the meadow


When looking at the states that see the biggest increase in sales ahead of Easter Sunday, it should come as no surprise that New Jersey stands out.

Not only are Marshmallow Chicks popular in The Garden State, but the surge in sales leading up to the holiday ranks us in the top 5 across the country. But, has New Jersey become number one?

And along with marshmallow chicks, where is marshmallow candy experiencing the biggest increase? Let’s dig a little deeper into these two Easter must-haves and find out.

Jelly Bean vs Marshmallow Chick – See Where Each Easter Staple Is Most PopularAccording to a 2021 Instacart survey, these are the top 5 states seeing the biggest increase in sales of marshmallow chicks and jelly bean in a two-week period before Easter Sunday.

Yes, New Jersey leads the nation in marshmallow chick sales ahead of Easter. What’s even more surprising is that The Garden State didn’t even make the top 5 when it came to jelly bean sales, despite being number one with marshmallow chicks.

But before you read too deep, this Instacart survey just looked at two of the main food staples of the Easter holiday season.

Easter eggs


Just because we buy more Marshmallow Chicks than any other state before the Easter holiday doesn’t mean it’s our favorite.

Another survey by Instacart reveals which Easter candy is most popular overall for The Great Garden State, as well as the most popular Easter candy across the country.

These are the best-selling Easter candies in AmericaInstacart looked at data leading up to the 2022 Easter holiday season to see which candies were the most popular across the country, as well as which candies were the top sellers in each state.


sumnersgraphicsincEaster Egg/Basket Ideas for Kids and Teens

There are endless ideas for other items to place inside Easter eggs, and it’s not always suitable for little ones, teens, and tweens who can also enjoy this holiday tradition. Here are some ideas for all age groups of things to pack inside those eggs!


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