Sony Music Entertainment (Japan) exhibiting at AWE USA 2023

– Introducing “Project PV” to transport various physical objects into virtual worlds and create new forms of entertainment at the world’s leading XR conference –

TOKYO, May 26, 2023 /PRNewswire/ — Sony Music Entertainment (Japan) Inc (“Sony Music” or “the Company”) will be exhibiting at AWE USA 2023 (“AWE”), the world’s premier XR conference, will be exhibiting in Santa Clara, California for the first time through June 2nd and will be showcasing its new project called “Project PV”. Under the motto “From the physical to the virtual”, Sony Music wants to create new values ​​and new forms of entertainment by transporting various physical objects into the virtual world.

Sony Music Entertainment (Japan) exhibiting at AWE USA 2023

The Sony Music booth at AWE (booth #938) will show a concept demo of how to convert physical objects into digital data through a 3D scan, view the 3D objects in a metaverse, and engage in conversations with other metaverse users XR professionals participating for the first time. In addition, a product demo of “WIDAR”, a 3D photogrammetry app published by WOGO, Inc., will be presented at the Sony Music booth as an example of mobile 3D scanning solutions.

On this occasion, Project PV will continue to accelerate its efforts to seek the possibility of collaborating with professionals, companies and organizations that have entertainment IP, online platforms or various technologies applied to the Virtual to Physical concept can.

Overview of the exhibition at AWE USA 2023


From Wednesday 31 May to Friday 2 June 2023


Santa Clara Convention Center, Santa Clara, California

Sales stand:

PV project by Sony Music Entertainment (Japan) at number 938

About Sony Music Entertainment (Japan) Inc: Sony Music Entertainment (Japan) or SMEJ is a wholly owned subsidiary of Sony Group Corporation and holds all the shares and serves as the headquarters for the management and administration of all Sony Music Group (Japan) subsidiaries. .

Responsibilities include marketing and engagements, finding and developing artists, diverse entertainers and creatives, building our businesses overseas, and creating new entertainment business opportunities for digital content, live entertainment, music streaming and sports entertainment.


About AWE: AWE is an always-on community for the AR and VR industry (collectively XR), offering a series of large-scale in-person conferences and exhibitions, as well as year-round online events and meetups in over 25 awe cities. Live, quality educational courses and workshops and resources that enable XR professionals around the world to learn, connect and grow. With the XR market on track to reach $1 trillion by 2030, AWE wants to draw industry attention to the company’s own mission of advancing augmented reality and virtual reality technology to transform the human To drive progress, guided by its core values ​​of collaboration, openness, diversity and inclusion. Visit https://www.awexr.com for more information.

SOURCE Sony Music Entertainment Japan


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