T-Mobile is changing the free Apple TV Plus benefit for subscribers

A TV, tablet, and computer show an image of baseball as it appears in the Apple TV Plus app.
(Image courtesy of Apple/Major League Baseball)

Wireless carrier T-Mobile is changing a perk that offered most of its subscribers an extended free trial of Apple TV Plus.

Starting Wednesday, customers who subscribe to T-Mobile’s premium Magenta Max wireless package will get Apple TV Plus for free for the duration of their plan, the company confirmed this week. Customers on other postpaid cellular plans are offered a six-month extended free trial of Apple TV Plus

The benefit modifies one that T-Mobile Magenta offered postpaid wireless subscribers last year, who offered a one-year free trial of Apple TV Plus as part of their subscriptions.

T-Mobile’s changes are an apparent attempt to encourage customers to sign up for the feature-rich Magenta Max, which costs $85 a month and includes unlimited, priority access to the company’s 4G LTE and 5G networks . It also comes with 100GB of premium hotspot data, unlimited Gogo internet connections in flight, roaming abroad and a free Netflix subscription.

Promotions like the one between Apple and T-Mobile could help attract more subscribers to fledgling services like Apple TV Plus and give customers a reason to stick with one carrier rather than switch.

The same tactic was used by Verizon Wireless to lock customers into their high-priced unlimited data plans, which offer free access to Disney Plus, Hulu, and ESPN Plus on those plans. The company also offers extended trials of Apple Music and Discovery Plus on some plans.

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