CLARKSTON, MI – There are two shades of green on the lawn at Pine Knob Music Theater this summer. One is from weed and the other is from Eastern Michigan University.
The lawn at the popular concert hall is now called the Eastern Michigan University Lawn, presented by Proud Partners United Wholesale Mortgage, Trinity Health and Ally, university officials said.
The collaboration means music fans will see the university’s branding when they enter the amphitheater, as well as videos and animations advertising the university on digital screens inside the theater, officials said. .
“This is an opportunity to share the East’s important academic attributes with a wider audience,” university spokesman Walter Kraft said in a statement. “These include high academic rankings, as well as the university’s newly renovated engineering and technology campus, science complex, residence halls, dining halls and recreation center.”
The venue located in Clarkston in Metro Detroit was founded in 1972 and was named after sponsor DTE Energy in 2001. The name reverted to Pine Knob in 2021. The venue ranked #1 in amphitheaters worldwide in a 2019 Pollstar ranking.
“We are thrilled to partner with Pine Knob Music Theatre, one of the most iconic brands in the music and entertainment industry,” said Kraft. “Pine Knob’s success as an outdoor concert venue is unparalleled.”
The partnership with Ypsilanti University is part of the theater’s mission to provide a concert experience synonymous with summer in Michigan, said Howard Handler, president of the theater’s owning company 313 Presents.
“We are proud to expand our partnership with Eastern Michigan University, Michigan’s second oldest public institution, to include Lawn Law at Pine Knob Music Theater and look forward to providing a amazing to our guests this season,” he said in a statement.
This year’s concert lineup includes The Cure, Weezer, Dave Matthews Band, Snoop Dogg and more.
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