USF Athletics Expands INFLCR Partnership and Adds Bull Market Exchange

– The University of South Florida Athletics continued to expand its resources in support of USF student-athletes’ NIL (Name, Image and Likeness) opportunities by expanding its long-standing partnership with industry leader INFLCR to create the Bull Market Exchange.

The Bull Market Exchange will connect USF student athletes with local, national and global business interests seeking to partner with Bulls on NIL opportunities. The exchange was introduced to all USF student-athletes when they were welcomed back to campus in late August, and will be available to more than 450 student-athletes across all 21 varsity athletics programs.

The exchange joins USF THRUST Program launched last June to provide student athletes with a world-class, comprehensive NIL program that provides resources, education, compliance and content resources to help student athletes build their brand and capitalize on opportunity and its value through one app.

THRUST offers a comprehensive suite of NIL programs that empower Bulls student-athletes with brand building and management skills, education and financial literacy, as well as streamlined market value assessment and compliance sharing through the INFLCR app.

“USF student-athletes compete in a thriving Bay Area full of opportunity and growing businesses, and we’re excited to expand our relationship with INFLCR and add the Bull Market Exchange to help them maximize those opportunities and business relationships,” said USF- Vice President of Athletics Michael Kelly said. “Connecting student athletes and businesses to a centralized marketplace where they can easily identify opportunities and get directly involved in executing business relationships is a huge step forward and a great addition to the tremendous educational, compliance and branding resources , which we have provided through INFLCRs best-in-class technology for several years.”

All USF sports students automatically have access to the exchange. Companies registering with the exchange can message student-athletes through the app or request a student-athlete’s contact information (or their representative’s contact information) to begin discussion of specific NIL opportunities. Neither USF Athletics nor INFLCR will be involved in the negotiations.

“Part of our mission at INFLCR is to provide a compliant and seamless platform for student athletes to benefit from their NIL with no transaction fees,” said INFLCR Founder Jim Cavale. “We are pleased that USF student-athletes now have full access to this platform via the INFLCR-powered Bull Market Exchange in addition to the Boost NIL program that launched last year. Together, USF student-athletes will have access to best-in-class NIL resources.”

NIL’s activities may include opportunities such as autograph sessions, promoting brands on social media, supporting third party media, conducting sports camps or clinics, providing private physical education classes, personal appearances and more.

The NIL Exchange Program will also create forms for proper reporting of NIL business to USF Athletics for NCAA compliance, as well as additional forms to assist student-athletes with tax filing requirements.

Companies and individuals interested in the Bull Market Exchange can register HERE.

About INFLCR
INFLCR, a Teamworks product, is the leading athlete brand building and NIL business management app for elite sports organizations. The INFLCR Athlete App trains college student-athletes, coaches, and staff for the NIL Era in a safe and compliant environment, all supported by providing top-notch content to keep student-athletes on their social media channels access and share content. INFLCR works with more than 250 college and professional sports organizations.

Powerful new features such as the INFLCR Local & Global Exchange provide local and national businesses with the ability to find, communicate, pay and report NIL transactions involving college student athletes, increasing their NIL earning potential through streamlined reporting for their institution and their Employees will maximize tax returns.

About USF Athletics
USF Athletics currently sponsors 19 men’s and women’s teams competing in 11 different sports, 18 at the NCAA Division I level in the American Athletic Conference, which will expand to 21 teams with the recently announced additions Women’s Lacrosse (2024-25). Women’s Beach Volleyball. The Bulls’ athletic program began in 1965 and ended in its 55th season in 2020-21. Nearly 450 student athletes train and compete in the Athletic District at the east end of campus in Tampa, Florida. The Bulls have won 26 American Athletic Conference team titles, including seven trophies in calendar year 2021, since joining the conference in 2013, and own 139 conference titles in divisional history. The Bulls have maintained a combined annual GPA greater than 3.0 and a program record of 15 consecutive semesters with a combined GPA greater than 3.0 for more than seven consecutive years as of Spring 2022. USF has had over 500 student-athletes graduate since 2016-17.

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