ASM Global has signed a new long-term partnership with ChargeFuze to continue offering the company’s portable cell phone chargers to fans for use in sports and entertainment venues. The agreement includes ASM Global’s global portfolio of more than 350 arenas and stadiums, but will initially focus on venues in the US and Europe.
Fans can scan a QR code at ASM Global venues to gain access to ChargeFuze’s portable chargers, which include short cables suitable for all leading smartphone brands. The compact handheld devices allow fans to charge their phones on the go without having to wait at a charging station, allowing them to return to their seats or otherwise continue their stadium experience, which typically involves using their phone as a mobile ticket or paying for concessions . When a fan finishes charging their phone, they are asked to return the charger to kiosks at a venue so that ChargeFuze can reuse the charger for future events.
ChargeFuze is currently available at ASM Global venues including US Bank Stadium, Allegiant Stadium, Oakland Arena, RingCentral Coliseum, Gila River Arena, Greek Theater, Target Center, Fiserv Forum, Mechanics Bank Arena, Pechanga Arena, Toyota Arena, Prime F .Osborn III Convention Center, VyStar Veterans Memorial Arena, INTRUST Bank Arena, Cowtown Coliseum and Tech Port Center + Arena. The expanded deal appoints ChargeFuze as the official charging provider to ASM Global, which also operates major sports venues such as the NBA’s Barclays Center, FTX Arena and Paycom Center, and the NFL’s NRG Stadium and Caesars Superdome.
ChargeFuze, which raised a $5 million seed round in March, expects to eventually reach more than 100 million fans per year with 20,000 events held annually at ASM Global venues. Outside of venues operated by ASM Global, ChargeFuze’s rental chargers are also available to fans at SoFi Stadium, Gillette Stadium, Tropicana Field, Spectrum Center and Crypto.com Arena.
Among ChargeFuze’s largest partnerships to date is its deal with Chase to supply 5,000 charge units for fans at the US Open, which began Monday in New York and will run through September 11th. As a sponsor of the tennis tournament, Chase bears the entire cost of the ChargeFuze chargers, which sometimes come with a fan rental fee.
During the Open, fans can pick up the chargers at any of the 16 Chase-branded kiosks at the USTA Billie Jean King National Tennis Center. The 5,000 units is an increase from the roughly 3,500 ChargeFuze devices Chase offered at last year’s US Open. The units are expected to be used by more than 45,000 fans throughout the tournament.
“Most people come to the Opens and spend so much time here that being able to charge their phone without having to leave it lying around or tape it to a machine is a real benefit,” Kate Schoff, Executive Director of Sports and Entertainment marketing for JPMorgan Chase & Co, said SportTechie.
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